Give your developers & ops superpowers with Action APIs, webhooks & workflows
Connect the AI assistant to your backend, trigger workflows from chat, and orchestrate complex automations across systems — without rebuilding your stack from scratch.
REST APIs • Webhooks • Event-driven workflows • Built for product, dev & ops teams
Turn conversations into real actions across your systems
Let the bot call secure Action APIs to generate invoices, create tickets, update records, launch lookups and trigger workflows in your CRM, ERP, billing or internal tools.
Action-centric design
Define actions like "create invoice", "open ticket", "update address" or "launch refund" and let the AI call them with structured parameters.
Safe, controlled execution
Configure validation rules, approval steps and role-based permissions so sensitive actions only run when conditions are met.
Multi-system orchestration
Chain actions across systems: create a CRM deal, open an internal ticket and log an event in analytics from a single chat flow.
Developer-friendly API layer
Use clean REST endpoints, typed payloads and clear docs so your developers can extend the assistant quickly and safely.
Action APIs are the bridge between chat and your backend. Instead of just explaining what to do, the assistant can actually do it: create a support ticket, open a deal, generate an invoice, change a subscription, launch a refund workflow or start an internal process — all based on a single user request in natural language.
You define which actions are available, what inputs they require, which systems they talk to and under which conditions they can run. The bot then orchestrates these calls, validates user data, asks clarifying questions when needed and confirms the result back to the user.
For high-volume and enterprise teams, Action APIs can be used to create tasks and records automatically: deals in CRM, jobs in your ticketing system, tasks in project tools, entries in internal databases and more — with rate limits, permissions and audit trails built in.
Outcome: users don't just get answers — they see real changes in their accounts, orders and tickets in real time.
Event-driven webhooks for your automation stack
Send structured events to your backend or automation tools when key actions happen in chat — and build a bidirectional, event-driven architecture around the AI assistant.
Rich, structured payloads
Get intents, metadata, user IDs, form data and message context in one JSON payload that is easy to consume by any system.
Triggers for your automation tools
Connect to Zapier, Make, n8n, internal orchestrators or custom services to launch emails, workflows and background jobs instantly.
Bidirectional flows
Use webhooks as part of an event-driven architecture where your systems react to, enrich and feed data back into the assistant.
Observability & resilience
Configure retries, dead-letter queues and logging so no critical events are lost, even if external services are temporarily unavailable.
Webhooks let you stream important events from the assistant to your systems in real time: new lead captured, high-value visitor identified, cart abandoned, VIP user requesting help, subscription canceled, payment failed, order updated and much more.
Each webhook carries a clean, structured payload with all relevant data: user identifiers, conversation context, detected intent, selected options and any custom fields you collect. You can plug these events into your backend, iPaaS, low-code tools or custom scripts.
On advanced setups, webhooks become part of a bidirectional event-driven architecture: your systems can respond to events by updating customer status, pushing new data to the assistant or even sending proactive messages through the bot — all while keeping you in full control over logic and security.
Outcome: your AI assistant becomes a real-time signal across your stack, not an isolated widget.
Build multi-step workflows for upsell, SLAs and proactive campaigns
Orchestrate smart flows for upsell, cross-sell, abandoned cart recovery, order updates, VIP routing, SLA-based escalations and proactive outreach — all driven by conversations.
Visual, scenario-based flows
Model key journeys — support, sales, onboarding, retention — as clear workflows without writing custom orchestration code every time.
Upsell & cross-sell logic
Suggest upgrades, add-ons or bundles when users show clear buying intent — not randomly, but based on behavior and context.
Abandoned cart & order flows
Recover carts and guide users through order changes with targeted prompts, reminders and one-click actions handled by the bot.
VIP & SLA-driven escalations
Automatically route VIPs to senior agents, escalate tickets when SLAs are at risk and trigger alerts when AI confidence is low.
Automation workflows let you design how conversations turn into business outcomes. You can map journeys like "visitor asks about pricing", "cart is abandoned at checkout", "VIP customer reports a problem" or "renewal is coming up" — then define which messages, actions and follow-ups should happen automatically.
Each workflow can use AI to interpret intent, segment users by value or behavior and choose the right branch: continue with the bot, send to a human, trigger an Action API, fire a webhook or schedule a follow-up message. Conditions can depend on fields like cart value, lifetime value, plan type, region, time of day or SLA.
For advanced teams, workflows support multi-step logic: VIP routing based on intent and value, SLA-based escalation when a reply is delayed, multi-channel recovery sequences for abandoned carts and proactive campaigns coordinated with your marketing stack.
Outcome: your automation becomes predictable and measurable — not a collection of isolated scripts.
Together, Developer tools & automation make AI a core part of your architecture.
Use Action APIs, webhooks and automation workflows to connect the assistant to your systems, orchestrate complex journeys and ship automation projects faster — with full control for your product, dev and ops teams.